Faded Sun House
Every House Has a Story.
Your vacation home is more than an address, a bedroom count and a booking calendar. Faded Sun creates distinctive digital identities for independently owned vacation homes—beginning at the Jersey Shore.
The problem
Your house isn’t inventory.
A listing template will take a Shore house with a point of view and flatten it into beds, baths, and a Saturday-to-Saturday rate.
That is what platforms are built to do. They help travelers find and book properties. They are not built to make someone remember yours.
Faded Sun is not selling website software. We sell a done-for-you, highly considered identity for a specific house—using the photography, listing, and local knowledge you already have.
The product
Faded Sun House
Your house deserves more than a listing.
A complete independent digital home for your vacation property.
We take what already exists—your photography, property information, rental listing, story and local knowledge—and turn it into a distinctive, hospitality-quality website built around your house. No new photography required.
The distinction
Your rental listing has a job. So does Faded Sun.
Berger, VROCNJ, Airbnb and other rental platforms are built to help travelers find and book properties.
Faded Sun does something different.
We make someone remember yours.
Your Faded Sun House becomes the permanent home for its story, photography, character, local knowledge and guest experience—regardless of where the reservation ultimately happens.
Platforms change. Agencies change.
Your house remains.
Founding House pricing
Faded Sun House — $1,999 Founding Launch
We're building our first collection of Faded Sun houses. For the first 10 properties, the complete House launch is $1,999. House #11 will be $2,999.
For roughly the cost of a modest portion of one rental week, we create the permanent digital home for an asset you may own for decades. We are not going to invent how many bookings that generates. The value is ownership, presentation, differentiation and permanence.
You give us your property listing, existing photos, owner input, and booking URL. We give you a spectacular independent website for your house— professionally positioned, written, optimized and launched.
Founding House Launch
$1,999
That price includes:
- Custom-designed property website
- Property positioning and visual direction
- Professional copywriting
- Owner story / house story
- Curated photography presentation using your existing images
- Property details and amenities
- Neighborhood / local guide
- Rates and stay information
- Integration with your existing booking process
- Custom domain setup
- Mobile optimization
- Search-engine foundation
- Structured data and AI-search / LLM discoverability foundation
- Analytics setup
- Inquiry / contact experience where appropriate
- Launch and deployment
- 30 days of post-launch adjustments
No new booking system required.
Keep the system that already works
Keep Berger. Keep VROCNJ. Keep your property manager.
Keep whatever already works. Faded Sun gives your house an identity that belongs to the house—not the platform listing it.
Already have great photography? Even better. You own the assets. We make them work harder.
Optional, strongly recommended
Faded Sun Stewardship
Your house changes. Its website should too.
Rates change. Restaurants open. Photos get replaced. Furniture changes. Booking links move. A new deck goes in. Another summer becomes part of the story.
Tell us what changed. We'll take care of the rest.
Founding Stewardship
$99/monthor$999/year
We continue looking after the property's digital identity after launch: rates, photos, amenities, local recommendations, property information, seasonal content, booking links, technical maintenance, analytics and general site health.
Faded Sun Studio
Need new photography, drone work or a deeper brand treatment?
We can coordinate additional creative services around your property as part of a larger Faded Sun project. Available by quote.
- Photography
- Drone photo / video
- House naming & identity
- Custom illustration
- Expanded editorial content
- Advanced interactive experiences
- Print and guest materials
Coming to Faded Sun Houses
We're building new ways for owners and guests to preserve the history of a house, share memories and improve the stay itself.
That work is not part of the $1,999 launch. The first transaction stays clear: a considered website for this house, launched and yours.
The company
Every House Has a Story.
Ownership. Presentation. Differentiation. Permanence.
Until the work proves itself, the offer is this: a distinctive independent website for your house, at a founding price, with optional care after launch.
Show us your house
Think your house belongs on Faded Sun?
Send us your current rental listing. We'll take a look at the house, its existing online presence and the story we think is hiding there. If we think it's a fit, we'll show you what we'd do differently.
No sales call required to start.